Our Services
PublieksWerk covers a broad spectrum of communications services. We may work independently or with partners, but always shoulder to shoulder with the client. Depending on what an organisation has already achieved, we can jump aboard and take the tiller, or we can give the first push off in the right direction. A number of different PR and marketing activities may be involved, such as:
- competition analysis
- positioning
- identifying target audience
- defining (key) messages
- production of both text and image
- production of brochures and flyers, websites, and press releases
- launching press, direct mail, and media relations campaigns
Evaluating results is essential for fine-tuning the strategy.
‘If the story’s right, communicating it is plain sailing’
Supplementary Services
PublieksWerk offers additional services which otherwise would be carried out by the client. Outsourcing this work frees up the marketing department and leads to a professional result:
- document management
- cuttings archive
- spokesperson / virtual press centre
- overview and analysis of campaign results
- production and editing of texts, presentations and speeches
- mailings
- maintaining address files of press contacts and leads
- distributing test reports and reviews
- photo archive
- building up a resource of (press) contacts.
‘The simplest task will be complicated when it needs discipline’